US Foods — Where's My Truck (AWS SageMaker) + Menu IQ AI menu profitability tools for NA foodservice
NA-US (US Foods operates across the US)
Content
US Foods, the second-largest NA foodservice distributor, operates at least two named AI products with deployment evidence:
Where’s My Truck — AI ETA on MOXē (built on AWS):
- 3 ML models: Likely Remaining Route, Service Time, ETA Range
- Built on AWS SageMaker + ECS + Fargate + Aurora + Amazon Location Service
- Piloted April 2024 in 2 markets; scaled to 10 markets by July 2024; rolled out across all markets by end of 2024
- Vendor-reported claim: 40% improvement in delivery-window accuracy
- Documented in Consumer Goods (June 2025, AWS-sponsored content)
Menu IQ — AI-powered menu profitability tool:
- Embedded inside MOXē (US Foods’ digital ordering / engagement platform)
- Pulls real-time food-cost data from MOXē Inventory to flag low-margin menu items
- Free for US Foods’ restaurant-operator customers
- Launched November 2025
Why US Foods is the load-bearing competitor-counterpart to Sysco AI360. Between Sysco (AI360, 90% consultant adoption) and US Foods (Where’s My Truck + Menu IQ), the top two NA foodservice distributors both have concrete publicly-documented AI in production. Worth pulling both into the same talk-stage slide when framing NA foodservice-AI as an industry pattern, not a single-vendor case.
What this unit is doing in the taxonomy
Anchors the distribution-and-retail × predictive-ML + GenAI × supply-chain-efficiency cell for NA foodservice, alongside the Sysco unit. Sister units:
- Sysco AI360 (
sysco-ai360-foodservice.md) — #1 NA foodservice distributor comparator - Leanpath (
leanpath-food-waste-tracker.md) — food-waste AI (Leanpath listed on US Foods partnership page for restaurant operators) - Loblaw × Blue Yonder (
loblaw-blue-yonder-forecasting.md) — grocery-forecast pattern
Why it matters for talks
- AWS SageMaker stack architecture is a specific hyperscaler-AI-deployment reference. Worth pulling apart from Sysco (in-house / Sysco LABS) and US Foods (AWS hyperscaler-mediated) — different architectural patterns.
- “40% delivery-window accuracy improvement” is the kind of operationally-specific figure that survives independent verification. Vendor-reported but methodologically clean (single KPI, before/after).
- Menu IQ is the AI-deployed-for-restaurant-operator-customer pattern. Different from Sysco’s AI-for-Sysco’s-own-salesforce. Both AI surfaces face the restaurant industry but at different layers of the value chain.
- The “free for US Foods customers” framing on Menu IQ positions AI as a customer-acquisition / lock-in feature for the US Foods platform. Worth naming because that is a vendor / customer acquisition strategic reason for AI in foodservice — distinct from the productivity-uplift framing in Sysco AI360.
Critical context
- Where’s My Truck accuracy improvement is vendor-reported (Consumer Goods article is AWS-sponsored content — note the source framing).
- Menu IQ is launch-stage as of this writing (November 2025); transaction-volume / menu-engagement metrics not yet publicly disclosed.
- US Foods partnership with Leanpath (food-waste AI) noted separately in leanpath-food-waste-tracker.md — multiple AI partnerships across the US Foods platform.