producers/torrie-jeff-lely-succession

Quote / Position

“If we didn’t invest in new technology, there wasn’t going to be succession. That’s what it came down to.”

Context

Torrie’s quote anchors the worker-conditions / succession motivation for agricultural automation in Canada. Distinct from productivity-efficiency framings dominant in vendor marketing. Worth knowing because the family farm succession motivation is structurally different from the industrial productivity motivation — both real, often overlapping.

Source

The Logic. Canada is losing ground in digital agriculture, industry experts say. 2018. https://thelogic.co/news/the-big-read/canada-is-losing-ground-in-digital-agriculture-industry-experts-say/

(Note: 2018 source. Per field guide freshness rule, 2024 vintage is acceptable; this quote is older and flagged as freshness: historical.)