industry-executives/zhu-andre-pinduoduo-digital-inclusion

Quote / Position

“Agriculture has always been close to the heart of Pinduoduo since its inception. Investing in smart agriculture is an extension of what we do and guided by our goal of promoting digital inclusion.”

Context

Zhu’s framing positions Pinduoduo’s agritech work (Smart Agriculture Competition, etc.) as part of a “digital inclusion” narrative distinct from productivity-efficiency framings dominant in Western vendor marketing. Worth knowing because corporate “inclusion” framings can be substantive or can be cover for value capture; this quote is worth contextualising against IPES-Food’s corporate-concentration critique.

Source

TechCrunch. Why Pinduoduo is investing in agritech. December 2020. https://techcrunch.com/2020/12/16/pinduoduo-agritech/