industry-executives/willmot-jay-haven-greens-local-demand

Quote / Position

“There’s a huge appetite [for local products] and I think it requires not just us, but a number of people to step their game up to do what we need in Canada.”

Context

Willmot’s quote anchors the domestic demand / food sovereignty motivation for Haven Greens’ deployment. Distinct from the productivity-efficiency framing dominant in vendor marketing. Willmot is the founder-CEO with a Dalhousie commerce/finance and York environmental studies + law background; the quote is from Globe and Mail coverage.

Source

Globe and Mail. How Haven Greens’ automated farming system could change the lettuce. May 2026. https://www.theglobeandmail.com/business/article-how-haven-greens-automated-farming-system-could-change-the-lettuce/